$ls ./services · three bolts, one price each

plain work, measured twice and priced before the first cut.

Name: Hatchet & Thread
Address: 11 Adam Street, Long Branch, NJ, 07740, US
Telephone: (757) 739-5575

Every package is a bolt of eight to twelve pieces: keyword brief on the bench, a draft with the grain showing, a practitioner’s red pen, and a clean file at the end. The number on the page is the number on the invoice.

Risograph print of a bolt of cloth on a workbench with a hatchet and red thread through manuscript pages

>the price list, laid out like a ledger

three kinds of work, three sizes of bolt

net-new articles

Long-form that smells of sawdust only in the best way: planed down until a buyer can run a thumb along it without catching. Each piece starts with a one-page keyword brief and ends with a reviewer’s ink in the margin.

Net-new article packages and prices
bolt	what’s in it	price	action
short bolt8 articles · about 5 weeks	1,400–1,800 words each, a keyword brief per piece, one SME review pass.	$6,240$780 / article	scope it
mid bolt10 articles · about 6 weeks	1,600–2,000 words each, two interlinked clusters, SME pass plus one revision round.	$7,350$735 / article	scope it
full bolt12 articles · about 8 weeks	Up to 2,400 words each, topic map and internal-link plan, SME pass plus two revision rounds.	$8,520$710 / article	scope it

comparison pages

“X vs Y” and “alternatives to” pages, set side by side on one table. The rival’s best feature is named plainly, yours named truthfully, and their pricing page is re-checked the morning we hand over.

Comparison page packages and prices
table	what’s in it	price	action
short table8 pages · about 5 weeks	Head-to-head feature grids, rival pricing and docs audit, one SME review pass.	$7,120$890 / page	scope it
mid table10 pages · about 6 weeks	Adds “alternatives to” pages and buyer-objection callouts, SME pass plus one revision round.	$8,450$845 / page	scope it
full table12 pages · about 8 weeks	Full competitor map, a sales-team talk-track per page, SME pass plus two revision rounds.	$9,660$805 / page	scope it

refreshes of posts that went quiet

We open your search console export, run a thumb down each post, and mark it keep, rebuild, merge or retire. What comes back has the old spine and a new skin, and the URLs that still earn their keep are left alone.

Blog refresh packages and prices
mend	what’s in it	price	action
short mend8 posts · about 3 weeks	Search-console triage, rewrite of stale sections, fresh title, meta and schema notes.	$3,480$435 / post	scope it
mid mend10 posts · about 4 weeks	Merge and redirect plan, new sources and screenshots brief, one SME review pass.	$4,150$415 / post	scope it
full mend12 posts · about 5 weeks	Whole-blog content audit, retire / keep / rebuild verdicts, SME pass plus one revision round.	$4,740$395 / post	scope it

+bolt on, stitched in

small extras, hemmed onto any package

extra revision roundOne more pass through the reviewer’s margin notes, per batch.

$640

expert interview recordingA 45-minute call with your SME, transcribed and mined for quotes.

$385

topic map on its ownA 40-keyword cluster plan with intent notes, no drafting.

$1,150

rush laneCut the stated timeline by roughly a third, scheduled before we quote.

+18%

image brief per pieceScreenshot and diagram notes your designer can build from.

$45 / piece

quarterly read-throughRe-check one delivered batch against fresh search data.

$920

Not sure which bolt fits? Call and read us your numbers; we’ll scope it on the phone.

>what a mid bolt looks like on the calendar

six weeks, from chalk line to clean file

brief on the bench

Keyword research, topic map and the single question each page must answer. Half the fee is invoiced.

w2–3

first drafts

Pieces written in the order the cluster links, so each borrows its spine from the last.

the red pen

Your reviewer takes a thirty-minute call and marks the drafts. Marginalia stays in the file.

w5–6

clean file

Revisions, source check, then HTML or markdown ready for your CMS. Second half invoiced on delivery.

$dial --scope

read us your numbers and we’ll name the bolt

(757) 739-5575

call the studio email newbusiness@hatchetthread.com

hours

weekdays 9am–4:30pm
weekends, the kettle is off

the studio

11 Adam Street
Long Branch, NJ 07740

getting here

find the door on the map →